How to Write a Sales Page with AI

Step-by-step guide: how to write a sales page with ai. Includes frameworks, real examples, and the expert-built skills that make the difference.

Step-by-step guide

1

Define your goal and audience

Be specific about who you're writing for and what action you want them to take. Generic inputs produce generic outputs.

2

Choose the right framework

Different tasks call for different structures. AIDA works for landing pages. PAS works for cold emails. The right framework does half the work.

3

Load an expert-built skill

Install a skill that encodes the framework and domain expertise. This is the difference between prompting and methodology.

4

Provide context and specifics

Give the AI your product details, customer pain points, and competitive positioning. The more specific your input, the more specific the output.

5

Review and refine

Expert skills get you 80% of the way. The last 20% is your judgment — your knowledge of your audience and your brand voice.

Common mistakes

Using vague prompts

"Write me a good landing page" gives you generic output. Specify the product, audience, pain point, and desired action.

Skipping the framework

AI without a framework is like a talented writer with no brief. The structure is what makes copy convert.

Publishing first drafts

Even with expert skills, the output is a strong first draft. Your knowledge of your audience is the final ingredient.

Skip the learning curve

Expert-built skills encode the frameworks and methodology so you don't have to learn them from scratch. Install the skill, run it, and get output that follows these principles automatically.

Get expert-built skills